Redefine the Bowling Experience. Grow Your Business

BES X is the most innovative, and the world’s only, Bowler Entertainment System.

Only BES X is designed to maximize every aspect of what makes bowling appealing to customers by delivering more fun, more ways to socialize and more competitive excitement—all while making it easier, more comfortable and more relaxing for people of all ages.

A new BES X center comes online somewhere around the world every 45 hours. And, BES X centers report:
•    typical increases in bowling revenue from new customers and longer play—with Open Play increases anywhere from 9% - 25%
•    increase in birthday party and corporate/group event business—number of events, size of each party and revenue per person
•    customers are most driven to exclusive features like Mad Games, YouToons, Selfie Grids and the ability to choose their experience directly from the console
•    a “rising tide” effect on total revenues after adding BES X—when people bowl more, they spend more everywhere in the center


Having fun is the primary reason that people come to bowling and entertainment centers. But proprietors have told us that the traditional tenpin game is too long and not easy to understand for many customers, and that traditional scoring systems don’t adapt to the individual tastes of different customer segments. Only BES X gives you the widest and most innovative variety of on-lane entertainment options available anywhere.

The competitive element is a key component of the bowling experience. Young or old. Expert or novice. Everyone likes to win, whether beating friends at a friendly game or putting it on the line for the big tournament trophy. BES X enhances competitive play at any level—fun or sport.

People go bowling to socialize, but traditional scoring systems don’t allow bowlers to extend their reach beyond the lanes. Let them share their experience with their social network and socialize with other people in the center, and you’ve made a “friend” for life. A BES X exclusive.

It’s simple. People bowl because the experience is enjoyable, relaxing and worry-free. And they don’t bowl when it isn’t. That’s why we made BES X the easiest and smartest system in the world to interact with, slashing the time customers spend trying to figure things out. Now they can spend more time enjoying their stay.



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